Understanding the basics of Digital Marketing

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Category : digital-marketing

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This article will give you a brief of the different types of digital marketing strategies that you can utilize. If you are a begineer in digital marketing, this article will help alot in your career. The knowledge in this skills is necessary for any individual who is in to sales or marketing positions or want to purse a career in Digital Marketing, and it doesn’t need any programming skills. So let’s get started !

What is Digital Marketing ? How it can be Helpul for your Brand or your Product ?

Digital Marketing can be defined as a unique marketing strategy that utilizes the power of various digital platforms through the Internet Medium to reach the target audience. When compared to traditional marketing styles, going digital gives you an extra edge.

If you are a Business owner, Who want’s to attract potential customers or clients that can be valuable for your Business. Doing Digital Marketing will improve your visibility to the open world ( either locally or globally), and those potential clients will now know about your Business and the services you provide. This strategy will help you attract more leads or customers who would be interested in your services and you will have a successful Business with them.

If you are a Product Owner, Digital Marketing will open the doors for you to market about your Products to the world Globally. If the world doesn’t know about your products, then it’s hard to business. A lead or client who understands about your product, the in and outs of it, and the problem that your product can solve, will make the difference. So, Digital Marketing is the best way to go !

What do I need to do Digital Marketing ?

All you need is a personal computer, that can be your laptop, Desktop and a good Internet Connection.

Most of the time, you will working with building the content that you will be using while doing digital marketing. Like Content, Videos etc.

Different Types of Digital Marketing

  • SEO ( Search Engine Optimization )

Search Engine Optimization is a process of getting traffic to your Web Pages and other Content such as your videos or local listings, by improving your ranking in the major Search Engines such as Google, Yahoo, Bing etc.

Usually if you are a Business with a Website. You can utilize the power of the SEO to improve the visibility for your Business Website by ranking higher in the Search Engines. All you need to do is have good keywords so that whenever someone searches for the services that your Business provides, Your Website Stays in the top.

When People will search the keywords related to your business, The Search Engines will try to match the listings based on these keywords. If you have a good SEO ranking, your Business Listing or website will always be on the Top

Google, Bing, Yahoo, Alexa Pagerankings are where you need to concentrate and optimize your website accordingly to gain higher rankings, in turn more traffic to your website. Improve Organic Traffic for your Business or Products.

In this type of marketing, you don’t pay for Traffic and Clicks. It’s free.

  • SEM ( Search Engine Marketing )

Search Engine Marketing or SEM is one of the most effective ways to grow your business in an increasingly competitive marketplace.

If you want to advertise about your business or products online, its the most effective way to promote them and grow your business.

In SEM you do marketing by paying the search engine services such as Google and Bing, so that these search engines advertise about your business or products. Its called Paid Advertisement that appear on Search Engine Results Pages or (SERPs)

The Ad’s can be either in textual format or visual format like short videos. You need to do a keyword research for your ads before as whenever someone searches the keywords that matches the ads, these Ads pops up along with user search results.

In this type of marketing, you need to pay for Traffic and Clicks. Its paid.

  1. SMO ( Social Media Optimization )

Social media optimization or SMO is the use of social media networks to manage and grow and Organization’s online presence. It increases awarenes of new products and services, connect with customers directly through your Social Media Pages.

More Followers for your Social Media Business Pages will lead to more traffic to your Business, as whenever you will share content, these will followers will be the first to know about your Business services. And you can convert these leads to potential customers.

These days almost everyone uses social networks - Linkedin, Twitter, Facebook, Instagram, Quora, Medium etc.

Sharing content that can help you engage with the audience using these Audience is the key to success.

It also improves your SEO rankings. As more backlinks are usually created using these networks driving referral Traffic to your Business Pages.

It’s free to publish and utilize the power of your content to gain more followers in these Social Networks.

  • SMM ( Social Media Marketing )

Social Media Marketing or SMM is the type of marketing in which you use Social Media Websites like Facebook, Twitter, Instagram and Linkedin, are the most trending communities which is almost used by every internet user. This is major requirement for your website’s SEO.

You can share your Business Events, Activities or even now showcase your services that you can either offer online or offline to the followers.

You can get feedback from the audience who have used your services, in forms or Reviews. A Complete analysis of your Business Goals can be done by using this type of Marketing.

For example,

If I am Business who sells Tshirts, either Online and Offline and ships them for Free to the customers.

I can promote my Tshirt Designs and Merchandise to the potential Facebook Fan Following through my Business Facebook Page. Loyal Customers will give you feedbacks about your services and also in turn market for you by sharing them with Friends.

  • Email Marketing

Email Marketing is the way to gain potential leads by sending emails to your Website / Product / Business Users. All you need to have a subscription model, for whenever anyone interested signups for your Newsletters. They will receive your Emails.

You can style or design your Emails according to your Brand. Whenever you send emails, make sure it has content for which the user can be redirected back to the Website or Business Pages that offers those services. Thus Improving your Website SEO as well conversion.

You need to have Email Campaigns that targets particular users that might be interested in reading those Emails.

For example, If you have a Business Blog, where you share articles about your latest products or innovations that you are making.

These Articles Links can be attached to the Email and sent to all the subscribers of your Blog with your Branding, whomever reading it will help you drive traffic to your Website / Blog. Also may be, Your next potential Business Client.

  • Affiliate Marketing

Ever heard of “I Earn By Selling Shit Online !! “ Yeah, you might have. This may be probably True, as many people have already became rich by utilizing this Method. Yes, that’s where Affiliate Marketing comes to play.

Affiliate Marketing is the way to earn money by promoting others services. All you need to do, is to join a Affiliate Program and become a Affiliate, you will receive a unique URL that includes your Affiliate Id. And you start promoting the products and services to your subscribers, site visitor, and social networks via text links or ads.

When someone clicks on that link and performs a purchase.The Affiliate software records that click and any resulting product sales in your Affiliate Account. When the commisions reach a pre-determined threshold, You are paid !!

For example,

If you want to earn money by promoting Amazon’s Products. First you need to join Amazon Affiliate Program. After getting approved you can start marketing products using your Amazon Affiliate Links.

The process is easy, but you might need to do a research on the potential customers whom you can target.

That’s all for now, I hope this article will help you as a Begineer. Thanks for reading, In future, we will start exploring these types in detail.

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